The small town of Fernie is nestled into the foot of the Canadian Rockies, 300 km southwest of Alberta. Fernie was put on the map many years ago by its coal mining trade, but since the 1990s, it has gained much attention for another natural resource. During winter, the population increases as herds of passionate snow enthusiasts migrate to this non-commercialised wonderland to search out its world renowned "champagne powder". Fernie's ski resort is often voted as one of the top 10 resorts in North America, but somehow it has managed to keep its small town charm. All visitors here seem to blend into the local lifestyle, things are laid back and relaxed. For those serious about their riding/skiing and with proper avalanche training, the real action in Fernie is its backcountry. There is plenty of companies offering trips to experience untouched bowls and to make all your friends jealous with photos of you chest deep in powder.