The first thing you will notice when arriving to charming little Hoi An is the insane numbers of tailors. It seems that every second shop can saw up a suit or a dress for you. But Hoi An's reputation as a trading town goes way back. During the 16th and 17th century, Portuguese traders based themselves here, and later came Chinese and Japanese merchants, putting Hoi An on the world map. Time changed, kingdoms disappeared and the river silted up, but Hoi An has kept its charm. Today there are, beside the tailors, boutique hotels, bakeries and fine dining, and the Cua Dai beach four kilometers away is fast turning into a destination of itself with warm sand, swaying palms and flashy resorts. Though the tourist flow is strong, Hoi An always manage spell the visitor and you only have to show up early in the morning down at the river market to get a taste of the original atmosphere.