Latvia has Jūrmala Beach, Georgia has Batumi Beach, and Kyrgyzstan has Cholpon-Ata Beach. A resort town favoured during the Soviet-era by tourists from all over USSR. Today, Cholpon-Ata can still pull the crowds during the insanely hot summer months. Mostly, it's local families decked out in inflatable plastic and beach tourists in neon swimsuits from neighbouring Kazakhstan, who roll around in the sand. The natural setting is still spectacular at the sandy shore of crystal clear Issyk Kul Lake with picturesque cragged mountains on two sides, both across the lake and towards Kazakhstan. However, the development in Cholpon-Ata is less impressive. An odd mix of concrete houses, never-ending rows of shashlyk stalls, and Central Asia kitsch, like beer yurts, but it all adds to the unique holiday vibe that Cholpon-Ata is so full of.